The Mental Edge Your Team Is Missing Mental Strength & Feedback Secrets from Yield Theory

Glazier Football • March 31, 2025

As football coaches know that mental toughness often separates good teams from championship ones, yet most training programs focus almost exclusively on physical development.

Dr. Christian Conte's Yield Theory on Glazier Drive offers a breakthrough approach to building mental strength and delivering effective feedback that can transform your team's performance when it matters most.

In the excerpt below, Dr. Conte discusses key components of mental strength and effective feedback techniques from his Yield Theory approach:

Mental Strength Foundations

Mental strength can be learned and taught systematically
The "puppet technique" illustrates how we let others control our emotions
We must stop allowing others to control our mental state (like giving away our "Iron Man power source")
Mental strength requires practice and discipline, not just understanding concepts
Meditation is essential for elite performance (even Navy SEALs require it)
Top-tier operators like SEAL Team Six leader "Hendo" won't work with those who can't control their breathing under pressure

Effective Feedback Approach

Coaches must be able to both give AND receive feedback (avoid hypocrisy)
Even elite players like Ray Lewis continually sought feedback throughout his career
Feedback should focus only on observed behaviors, not personal judgments
Dr. Conte teaches a specific feedback method demonstrated with his daughter:
- Separate the behavior from the person's worth or your belief in them
- Make it clear you're only commenting on what you're observing
- This allows for direct feedback without triggering defensive reactions

The transcript concludes with an example of helping a basketball coach successfully deliver feedback by symbolically separating the player's skills (represented by an object) from their identity during feedback sessions.